This Valentine’s Season, Sapphire introduces a capsule collection to commemorate Valentine’s Day. Available in stores nationwide from the 8th of February, 2016 and onwards, the collection is inspired by the celebration of spring encapsulating the playful drama of the blooming season and the day of love.
Khadijah Shah, the beauty and brains behind the name ÉLAN, took her enthusiasm and motivation from her mom Aneela Shah, who had prior experience with clothes and a loyal clientele. The idea of ÉLAN propelled and got built into a fashion brand that is known for its brilliance in work and a stickler for quality. Growing up watching her mom’s flourishing fashion business, Khadijah got her inspiration and distinct fascination in the realm of style and honed her work in fashion with all the exposure she could get and learn from at an early stage.
