The 90’s era witnessed the huge development of men’s style in Pakistan when Amir Adnan who began as a business graduate. Slowly and gradually he began to see the uniqueness that existed in his own personal dress-up style and that when he started to think about the initiation of his own business as being the first one to capture this very niche in the market that may have actually existed for a long time. Searching for a tie for himself took him to Italy and this is where he took professional training to actually learn how to make a proper stylish tie and brought that talent back to Pakistan.