The 90’s era witnessed the huge development of men’s style in Pakistan when Amir Adnan who began as a business graduate. Slowly and gradually he began to see the uniqueness that existed in his own personal dress-up style and that when he started to think about the initiation of his own business as being the first one to capture this very niche in the market that may have actually existed for a long time. Searching for a tie for himself took him to Italy and this is where he took professional training to actually learn how to make a proper stylish tie and brought that talent back to Pakistan. This was a brilliant way to deal with recreating this essential extra as abruptly ties were no more considered to be uninteresting which further began movement from of the tie-trend from the formal wear to the casual modern-day menswear brought about change into the entire menswear fashion trend life cycle.
Amir Adnan till the date is known for his unconditional love and desire to design and was also the one responsible for the transformation of the never changing minds of the Pakistani Men’s Fashion Industry. Further onwards, in 1992 he took a successful chance of designing some italic jeans with an addition of block printed denims holding up to the ethnicity and exhibited them in America as a new beginning for the Amir Adnan lifespan. The mixture and fusion created through the use of both the cultures took the market by a pleasant surprise and they absolutely loved it which allowed Amir Adnan to further follow his dreams and bring them to the reality that they are today. Amir Adnan strengthened by such massive international successes and was able to attain the global fame that he undoubtedly has today.
Another turn came into the Amir Adnan timeline when he began testing the scope of his new love for fashion. So, two years later in 1994 while attending a wedding of a close friend he came to the idea that fashion was never about modernizing a particular culture instead it was more of the unique style each person individually carried in himself, it was an endeavor mould a personality or style that was generally acceptable and liked or probably talked about.
This brought him to re-create the traditional Sherwani which has been a long followed tradition in Pakistani weddings and that is when Pakistan witnessed the revival of the Sherwani trend that had long been gone with the older mughal times and maharajas of the preceding decades as most of the men at that time had easily adopted the three-piece suit as more of a groom wearable and Amir Adnan took the pledge to change that forever. After all that time has passed we see the Amir Adnan’s designing philosophy had become a vital part of the menswear fashion and clothing industry and has renovated the boundaries that had been created ages ago. His fashion label is now considered the largest fashion line in Pakistan that caters to the men’s fashion requirements and their manufacturing and retailing business models have allowed them to even compete easily with any global competitors without much of an hassle now.
Amir Adnan stores are present in Pakistan as well as Dubai and he has a huge high-end clientele of exclusive couture for Pakistani grooms who admire his work and designing style.
He has had many collections presented previously such as the Sherwani collection, Ceremony collection, devotion collection bridal couture week 2014, couture collection sindh fashion festival 2014, Shahzadeh collection at Pakistan Fashion Week 2015, and the Amir Adnan Symphony Collection also in 2015 which are now also going to be available at his flagship store in Pakistan and Dubai.
Contributed by Faryal Waseem who is doing her MBA from Lahore School of Economics, where she is studying marketing. She is currently writing, fashion blogging and residing in Lahore, Pakistan.
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