L’Oréal Paris Excellence Crème and Nomi Ansari celebrate the Ambassador of Fashion

The ‘Ambassador of Fashion’ is a brand new beauty and fashion collaboration in Pakistan with coveted hair colour brand Excellence Crème as its flag-bearer. Indeed, as the Ambassador of Fashion, L’Oréal Paris Excellence Crème saw its first collaboration earlier this year with master couturier Nomi Ansari, Saba Ansari of Sabs Salon, model Amna Babar and photographer Nadir Feroz Khan of NFK Photography.

The intimate brunch celebrating the successful collaboration was hotly attended by fashion industry stalwarts, celebrities and media personalities alike and included a fashion showcase with models wearing Nomi Ansari’s bespoke designs for the campaign. The presentation revealed L’Oréal Pakistan Spokesperson Mehreen Syed, Sadaf Kanwal, Fia Khan, Areeba Habib, Amna Babar, Ekra Fayyaz and Abeer Adeel. Among those in attendance at the event were: Managing Director L’Oréal Pakistan Musharaf Hai, Marketing Director L’Oréal Pakistan Junaid Murtaza, General Manager – CPD at L’Oréal Pakistan Moazzam Ali Khan, Group Product Manager – CPD Hair Color at L’Oréal Pakistan Adeela Liaquat Ali Khan, fashion designers Deepak Perwani, Mohsin Ali and Wardha Saleem; jewellery designer Sheherzad Rahimtoola; Media personalities Adnan Siddiqui, Sonya Khan, Ali Kazmi, Nadia Hussain, Anoushey Ashraf, Mira Ansari and Shaneria Akram to name a selection; make-up artist and stylist Saba Ansari; photographers Nadir Feroz Khan and Tapu Javeri. The event was managed by The Pixies, with photography by Dragonfly and public relations by Lotus.

L’Oréal Paris Excellence Crème Gemstone Collection is inspired by the Rare Andalusite Gemstone. This new range comes in three magnetic Andalusite Brown shades which have been developed with an exclusive mix of cool & warm pigments while providing the signature Excellence Crème triple protection. With inclusive applicator instruments specially designed to create the ultimate Exquisite Browns look from the comfort of one’s home, the collection comes in three distinct shades: 4.3 (Golden Chestnut Brown), 5.3 (Golden Light Brown) and 6.7 (Chocolate Brown). The vision behind the collaboration is for L’Oréal Paris Excellence Crème, as the ambassador of fashion, to engage with dynamic Pakistani fashion to introduce all-encompassing beauty and fashion trends.