The fashion industry in Pakistan has been the one that is continuously giving a platform for new talent to grow and explore in the industry. With every fashion house striving to become the leading force in the world of fashion, another label ‘Mirusah’ was launched last year by Misbah Haider.
Mirusah is an up and coming fashion label that is a tribute to the women in the life of Misbah. Named after the biggest inspiration that helped start the brand and help the designer achieve her dreams.
Starting from a small scale, Mirusah has become a brand that is all about elegance, femininity, sophistication and class. Each collection is a versatile one featuring classic and traditional pieces to the trendy and chic ensembles that aim to represent the modern women.
The intricate detail on each ensemble aims to step up the fashion game of the brand while keeping strong to the philosophy of the brand that is to give a strong yet feminine look to the client, a daring yet modest and affordable yet luxurious choice of clothes that one wears.
The recent collection titled The Spring Fling is inspired from the spring season and is about pastel colours, intricate detailing with floral embroidery, hand embellishments and stunning pearl detailing, which is visible on each ensemble.
Moreover, since the spring/summer season is almost here, it is safe to say that most brands work their way around with floral work on their ensembles and Mirusah has done the same. The fabrics used are jacquard embroidered organzas and cotton nets with frills and cutwork done on them.
The floral designs are likely to attract consumers as the brand stays true to its beliefs that every woman is beautiful and unique just like each ensemble in the collection making sure that every woman who carries the outfit feels nothing less than beautiful.
Model: Meenal Khan
Photography: Mohammad Basharat
Makeup: Studio S by Sada
