Heathrow Terminal 5’s Shopping Lounge has launched one of the most innovative 21st century technological devices as yet: a fully interactive mirror. The mirror allows potential shoppers to take pictures of themselves showcasing their new outfits. The shoppers can then post the pictures to their social media pages to garner comments and likes, as well as opinions on whether or not to purchase the outfit.
Also known as the World’s Most Connected Mirror, it is a large touch-screen device which takes your photo. Passengers and shoppers can then share the photo with their friends and wider social community, who can encourage the purchase or deem the outfit to be subpar. This service is part of the Personal Shopping Experience. Those who avail this service can don their outfits and share their photos. They will receive feedback on the mirror itself via Facebook (or other social media platforms’) likes and comments.
The mirror is being viewed as a game changer. Customers who sorely wished they could have a second opinion before making that significant purchase can now live out that dream. They just have to pose in front of the magical mirror as it snaps a shot of them. Customers then simply tap on the screen and upload the picture to their social media page, where it is open to compliments or criticism.
People who tried the mirror were impressed by its performance. They loved being able to get instant responses of all kinds from people they knew. They also swore they would visit again and make the most out of the experience; there was also talk of advising family and friends to try the initiative out as well.
The Personal Shopping Experience was the antecedent of the Personal Shopping Lounge. Passengers can access the service free of cost, along with free champagne and the option of choosing items from more than 400 stores. These include major brands like Chanel, Louis Vuitton, Burberry, Zara and John Lewis. Passengers can book their spots online, assisted by 24 personal stylists who speak 14 languages between them.
Sharon Daley, head of Personal Shopping at Heathrow, was reported to have said that customers give as much weightage to the opinions of their loved ones as to professional stylists. According to her, the mirror is a great way to enjoy shopping and sharing the experience with friends and family on a global scale.
Praised as the world’s best airport for shopping, Heathrow homes 23 fashion and luxury brands. It has bagged the award for best airport shopping experience for seven years now. This mirror only augments its polished role as the best shopping experience internationally.
Kluchit Staff
Neeshay Imran
