One of the most popular and trusted hair color brand L’Oréal Paris Excellence Crème commemorated their most recent ‘Ambassador of Fashion’ with HSY through a night at Pompei in Lahore on the 30th of September 2016.
The night of celebration was fervently attended by fashion industry stalwarts, famous people and media persons including Hassan Sheheryar Yasin himself, General Manager L’Oréal Pakistan Farooq Ahmed, Salar Farooki, Shahzain Hafeez, Hunbal Sohail, Adeela Liaquat Ali Khan, Aale Mowjee, Marvi Santosh, Oneeb Malik and Sohayb Anwar from L’Oréal Pakistan; CEO PFDC Saad Ali; film performing artists Ali Zafar, Mahira Khan and Gohar Raheed; film chiefs Bilal Lashari, Umair Fazli, Ahsan Rahim; Nina Kashif from Urdu1; design planners Khadijah Shah, Mahgul, Zara Shahjahan, Kamiar Rokni, Shiza Hassan, Amina Saeed, Nomi Ansari, Ali Xeeshan, Rana Noman and Mohsin Ali; L’Oréal Paris Pakistan Spokesperson Mehreen Syed; models Waleed Khalid, Hasnain Lehri, Fia, Cybil Chowdhry, Sadaf Kanwal, Fouzia Aman and Rubab alongside individuals from the related media. J&S Events managed the event and PR advertising was done by Lotus PR. The music at the occasion was by DJ Trix.
Hassan Sheheryar Yasin commented; “We have always taken pride in pioneering and being innovators of our industry in terms of design and as well as storytelling that is why we are very excited to be collaborating with L’Oreal Paris for the Ambassador of fashion platform. We are delighted that the launch of this statement collection in partnership with L’Oreal will push boundaries of beauty and fashion even further. I am also very glad to be working with my close friend, super model and L’Oreal’s Official Spokesperson, Mehreen Syed as I feel that she is the perfect fit for the message that we are trying to resonate about beauty and fashion.”
L’Oréal Paris Excellence Crème’s Reds Collection comes in three famous shades, which have been created with a selective blend of colors and give the signature Excellence Crème triple assurance. The three distinctive shades are: 5.46 (Grape Red), 6.46 (Ruby Red) and 7.44 (Pepper Red).
For the L’Oréal Paris Hair Color Collection, HSY has played with a particular shading palette utilizing deep hues to highlight red blazing hair. The Excellence Red lady connotes quality, freedom and ability to get around the world with ideal hair. Hair that sets her apart and allows her to conquer the world.
The camoaign showcases L’Oréal Paris Pakistan representative Mehreen Syed and award winning model Hasnain Lehri, photography was done by Fayyaz Ahmed, videography by Hamad Khan and hair and cosmetics by N-Pro.
Excellence Crème is world number 1 for a reason; it utilizes hair care technology – innovation with three dynamic protectant elements for smooth, luxurious, and renewed hair. The new hair shading unit is accessible for PKR 1,169 at all leading retailers across the nation.
Contributed by: Team Kluchit
