Earlier this year, a collection of casual, formal and semi-formal unstitched trousers were launched by LALA, one of the leading textile brands in Pakistan. Presently, the brand has taken a notch up by bringing in their Sana & Samia Midsummer, Cambric & Jacquard Collection which draws its inspiration from nature, offering pure chiffon dupattas, flawless architecture prints along with thread embroidery in 46 designs.
The CEO Pervez Lala, on the induction of the collection shares how the brand is adding variety and diversification, “Our latest collection is an extension of our brand ethos – providing our patrons with vast options of what they can wear in midsummers as well as coming Eid.”
The brand has grown over time and seems like it promotes evolution through variety, after all variety is the spice of life. It includes under its ambit retail brands to enrich your lifestyle and fashion experience by providing summer, midsummer and winter fabric ranges, quality assured! It is famous for its bespoke prints all year round. It enjoys recognition in countries such as Bangladesh, India, United Kingdom and parts of Middle East. Additionally, it organizes vocational training programmes across the Sub-Continent under their #LALALightsUpLives project.
