Have you guys not noticed yet that Sapphire has taken over the market of fashion? It has proven to be a very tough competitor to all the other brands like Khaadi, Nishat Linen, Gul Ahmed, Generation, The Working Woman, Satrangi by Bonanza and Threads & Motifs. The reason for their dominance is very simple. We can all see how Sapphire is offering the most trendy and elegant prêt and formal wear at much cheaper rates than the others. There is no doubt about the fact that the marketing strategy of Sapphire has worked out really well. Remember the long queues outside Sapphire’s outlet during their sale? That, along with their competitive pricing, has helped them establish a large client base.
The only brand other than Sapphire which has not let us down this summer is Sana Safinaz. Their trendy collections and reasonable prices have allowed them to attract the attention of thousands of ladies.
Contributed by: Team Kluchit.
