Pakistan’s premier luxury designer Khadijah Shah of Élan celebrated the success of her critically acclaimed spring/summer voile collection, Élan Lawn, in Lahore. Launched in collaboration with one of Pakistan’s leading manufacturers of high quality textile products, the Sapphire Group, the collection was launched on the 19th of March, 2016 in over 25 cities across Pakistan and internationally through the brand’s E-Store.
Speaking about Élan Lawn 2016, designer Khadijah Shah said; “There is a common misconception that lawn is boring. I don’t think that at all. As a designer, lawn is where all the action really lies. It’s what most Pakistani women wear in the summer, as it’s the only breathable garment in our sweltering heat. To conceive, implement and execute a truly fashionable look in a weightless fabric, and versatile form, is an arduous task for even the most gifted designers. The challenge of making it better each year is what my team and I thrive upon. This year’s lawn is unlike any other lawn we have ever made. I am truly proud to bring to you our S/S 2016 collection and hope that you will enjoy wearing it just as much.”
The Marrakech themed evening, inspired by the campaign shoot location itself, featured a live Jazz band with unique thematic installations as conceptualized by Shazreh Khalid of Z&S Events who also managed the event. The evening was attended by celebrities, socialites and media personalities alike. Public Relations for the event was handled by Lotus PR.
Contributed by: Team Kluchit.
