As the frost melts and gives way to the first saplings of spring, Kayseria unfolds its pure fabrics and takes out it’s palette of pastels to get ready for a new season of full bloom. Kayseria’s interpretation of Spring/Summer 2016 is soft florals, fluid digital prints, luscious embellishments and delicate embroideries in great price mix, that make a unique yet desirable spectrum for your wardrobe. Betting on a modern take on florals this season, Kayseria’s collection marks the new dawn of femininity, which is a smooth transition by the brand.
“This year, you’ll find our prints reflect the essence of spring, with an eternal romance embodied in the floral patterns, enhanced by delicate embroideries like the enchanting chikankari and scintillating satin stitch, in the form of sheer organza patches and embellished shirts to invoke a beautiful nostalgia,” creative director Waleed Zaman said.
Chikankari has garnered a lot of attention in recent years. The technique’s introduction is credited to Emperor Jehangir’s wife Nur Jehan, practiced in the Indian city of Lucknow. “The stunning art of chikankari graces Kayseria’s exclusive high quality fabric to create a summer magic that is bound to impress,” he added.
Kayseria has also developed a range of low cost three-piece lawn ensembles, in an attempt to access a wider audience. So whether you’re up for splurging this summer, or shopping on a budget, Kayseria promises something for everyone. Florals are all about having fun with fashion and embracing the joy and romance of spring. Perhaps this is why the floral trend is one that just won’t go away. If you’re not keen on approaching a head-to-toe floral look, they offer plenty of equally stunning alternatives.
Contributed by: Team Kluchit.
