Over the decades since Pakistan’s inception in 1947, the fashion scene in the country has undergone significant transformations, reflecting a blend of cultural heritage, modern influences, and changing societal norms.
1950s
The 1950s marked the early years of Pakistan, and fashion was heavily influenced by strong iconic women like Fatima Jinnah and Noor Jehan. Ghararas and sarees were popular, and there was a mix of traditional and glamorous attire, with Western fashion playing a significant role.
1960s
The 1960s witnessed global fashion changes, and Pakistan embraced these trends with vibrant colors, shorter kameezs (shirts), and a fusion of Eastern and Western clothing, including dresses, gowns, and sarees.
1970s
The 1970s ushered in the “Hippie” era in Pakistan, and fashion saw revolutionary designers like “Maheen Khan” and the rise of the popular brand “TeeJays.” This decade was characterized by bell-bottoms, loose shalwars, and bold accessorization, with television serials becoming influential trendsetters.
1980s
During the 1980s, fashion faced challenges due to the Zia-ul-Haq regime, which enforced conservative ideologies. Loose-fitted clothing, the dupatta, and covered-up looks became prevalent. Despite this, Benazir Bhutto emerged as a style icon, popularizing scarf styles for women.
1990s
The 1990s saw the rise of couture designers like Sana Safinaz, Shehla Chatoor, Rizwan Beyg, and Bunto Kazmi. Bold looks, winged eyeliner, and short hair were prominent trends, and Bollywood’s influence began to impact Pakistani fashion.
2000s
In the 2000s, fashion became more casual with the introduction of big retailers like Khaadi and Gul Ahmed, who popularized lawn fabric. Fashion weeks and multiple collections became common, leading to increased production and style diversity.
2010s
The 2010s witnessed the dominance of fast fashion, with designers constantly releasing new collections. “Pret” clothing became a rage, and fashion shows epitomized the glamour of Pakistani fashion.
2020s
As the newest decade commenced, face masks became an essential addition to fashion due to the challenges posed by the COVID-19 pandemic. However, with the world gradually recovering, we anticipate witnessing major fashion trends emerge, reflecting the revival of Pakistan’s fashion industry in the coming years.
