Selena Gomez just announced that Rare Beauty would officially be launching on September 3 at Sephora and on RareBeauty.com. “I’ve had so much fun creating everything and can’t wait for you all to try it all! I hope you love it as much as I do!” she wrote in an Instagram caption.
She further said in an interview, “People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure. I use real people in the campaigns.”
How did Selena announce Rare Beauty?
Selena Gomez announced the news in an Instagram Live on February 4. She described the project as “really exciting and very special” to her.
“I am launching my own beauty brand and it is called Rare Beauty,” she told her viewers.
“This is something I started working on two years ago. I found the right partners and the right team…and it is important to me because I wanted to make a brand where you feel comfortable, calling it at times a bit isolating and not the ethos of Rare Beauty.
What products will Selena’s makeup line have?
Rare Beauty will launch with an impressive 48 shades of foundation and concealer, lipstick, and eyeshadow, according to Gomez and a mascara that does not clump.
“It’s all very clean and easy. I wanted people to feel safe,” she adds.
No matter what she has planned, we are sure the products will fly off the shelves given the anticipation around this release.
