We all like to savor the little moments of love and togetherness in our life. We want to get away from the fuss and savor moments of happiness and blissfulness both with and without our friends and family. In a nutshell we want to be comfortable with ourselves and be one with our surroundings.
The new campaign for Peek Freans Sooper Biscuits captures that sentiment perfectly. The company has released three new TVCs that have these adorable, emotional and nostalgically picturesque moments that feel like a breath of fresh air to the usual ads on TV.
One ad has a cute couple playing a game of snakes and ladders; another one involves a girl looking out the sky with the wind gliding towards her. And by far the cutest one is about a son resting his head on his mother’s lap.
The creators definitely wanted to try something fresh, new and wholesome and we love it.
“The bond Sooper shares with the people of Pakistan is a very emotional one. Therefore, it is our mission to connect with them at the deepest level”, said Ayesha Janjua, GM Marketing EBM. “With this new re-positioning of the brand message towards Seedhi Saadi Khushi ka maza, we want to remind the consumer that despite today’s extremely busy and demanding life, it is these simple joys of life that make all the difference. Sooper by virtue of the comfort food it has become, simple everyday joy!”
