Karachi 13th May, 2017: PepsiCo Pakistan has exclusively launched its range of Frozen Beverages just in time to quench thirsts for the upcoming hot summers. These refreshments will be available in cinemas in two delicious flavors, super ice cold Citrus Chill and Frosty Orange. The event took place on 12th of May 2017 at the Nueplex Cinema, Karachi, where Guardians of The Galaxy Vol.2 was screened for exclusive guests.
The event was attended by known personalities of Karachi including Adnan Pardesy, AmnaIlyas, Deepak Perwani, Faizan Haque, Mantaha Tareen, Nadia Hussain, Rizwan Beyg, Raheel Rao, Tariq Amin, Tapu Javeri, Wardha Saleem and Zaheer Abbas.
The attendees immersed in socializing and relishing the event while sipping onto ice cold refreshing beverages of their choice, consequently a perfect recipe to cool of the summer heat with friends.
These beverages are available anytime while watching a movie at the following select outlets: Nueplex (Karachi), Cinestar (Lahore), Universal (Lahore), and Cinepax (Islamabad, Lahore and Karachi). The perfect solution for everyone to “Freeze the Heat” this summer is here, and it is not in any magic potion, but in these refreshing new frozen beverages.
“We are excited to ‘Freeze the Heat’ this summer with the launch of our new frozen beverages”, said Mr. Mohammad Khosa, Director for Key Accounts at PepsiCo. “We have always been at the forefront of innovation in Pakistan, and we will continue to lead the industry in offering a variety of beverages for consumers to enjoy”, he remarked.
PCI was one of the first multinational companies to set up operations in Pakistan. Since commencing its beverage business in the country in 1967, it has grown to be one of the largest consumer goods producers in Pakistan and a market leader in refreshment beverages and snacks. The PCI System including its bottling partners and snacks portfolio directly employ over 15000 individuals while over a million are also indirectly associated with the business. The latter includes retailers, distributors, suppliers, transporters and farmers. With an increasing economic footprint, PCI plays an integral part in the economic growth and prosperity of the nation.
PCI’s beverage FOBO (Franchise Owned Business Operations) business operates through its valued bottling partners, who manufacture and sell high quality and leading PepsiCo beverage products such as Pepsi, Mountain Dew, 7 Up, Sting, Mirinda, Slice and Aquafina. PCI’s snacks COSO (Company Owned Snacks Operations) business, which was launched in Pakistan in 2006, now features globally renowned brands including Lays, Wavy, Cheetos, Kurkure and Quaker, which have established themselves as favorites with the Pakistan market. Pakistan is one of the few markets, which have the distinction of exporting locally manufactured snacks to over six countries including Malaysia.
Since 1967, the PCI System has made significant investments in the form of a beverage concentrate plant in Hattar, beverage manufacturing plants nationwide and state-of-the-art snacks manufacturing facility at the Sundar Industrial Estate in Lahore. The Pakistan business ranks in the top ten global markets for PepsiCo.
