On 31st March 2016 Pakistan’s premier entertainment network, HUM Network Limited in collaboration with QMobile, Pakistan’s leading Smartphone Company, rolled the red carpet of the country’s biggest and most sought after three-day bridal fashion extravaganza. QMobile HUM Bridal Couture Week 2017 Styled by Sweet Touch, to present the latest and the best of Pakistani bridal trends by leading and burgeoning fashion designers on the catwalk. QHBCW is choreographed by former supermodel Vaneeza Ahmed.
Show 1 of the bridal extravaganza kicked off with Amir Adnan’s amazing An Ode to Heritage, followed by Yasmin Zaman’s Jashan-e-Bahar, a celebration of spring. Rizwan Ahmed was the third to present his collection Sonehri on the runway which was followed by Impulse by Aisha Farid. Show 1 was concluded by Naushad Imdad’s Eminence III, a prequel of his previous collection showcased last year.
Show 2 of QHBCW started with Zauq presented by Arsalan Iqbal, which was followed by QMobile Star – Gogi by Hassan Riaz. Day 1 of the three-day bridal extravaganza concluded on a high note with 1909 by the couture king, Hassan Shehryar Yasin.
QHBCW, famous for adding allure to the runway with an illustrious list of showstoppers, had an amazing line-up and power-packed performances on the first day; Raga Boys opened the show for Amir Adnan with a special performance while the stunning Anoushey Ashraf show-stopped for Yasmin Zaman. Actress Sara Khan and Agha Ali walked the ramp for Rizwan Ahmed’s collection while the gorgeous Aizah Khan, Danish Tehmoor, Zahid Ahmed, Noor Khan, Sami Khan, Sana Fakhir & QYT added grandeur to Aisha Farid’s Impulse. Naushad Imdad brought Yasir Shah and Raeed Khan to show-stop for the brand while Ali Kazmi walked the ramp for Arsalan Iqbal with a live qawwali performance by Hamza Akram & Team. Tehmina Khalid, Khalid Anam and Noor Bukhari walked the ramp for Gogi by Hassan Riaz while the charming Bilal Ashraf show-stopped for the incredible HSY.
After the exhilarating and flawless execution of Day 1 of QHBCW styled by Sweet Touch, Day 2 of the bridal extravaganza started with shimmering celebrities and socialites on the beautifully decorated red carpet, with lounges by different sponsors. Second day of the three-day extravaganza showcased the latest bridal trends by leading and burgeoning fashion designers and as always, QMobile HUM Bridal Couture Week styled by Sweet Touch left its audience stunned with its majestic stage, uniquely set for a one of kind fashion show.
Show one of QHBCW day 2 started with Amina Yasmeen by Mansoor Akram’s Bridal/Formal Couture ’17, followed by Ayesha & Usman Qamar’s Enchanted Garden, a collection that focused on flowery colours and a romantic mood. Faika Karim was the third to present her collection Noorie on the runway which was followed by Umsha by Uzma Babar’s Forever, a collection with an immaculate taste for modern artistry amalgamated into traditional intricacy to conclude show 1. Fahad Hussayn brought the much needed bridal drama to the ramp with his collection titled, Dara Shikoh Aur Sunehri Churail which was followed by QMobile Star Ahmed Sultan’s Kingdom of Alliums. Day 2 of three-day bridal extravaganza concluded with a special segment titled The Classic Red featuring all the critically acclaimed and established designers to showcase one exquisite outfit displaying in the colour, with a focus on depicting tradition, culture, love and vibrancy. Designers who showcased in this segment included Adnan Pardesy, Ali Xeeshan, Faraz Manan, Farah Talib Aziz, Karma, Maheen Taseer, Mehdi, Misha Lakhani, Sania Maskatiya, Shamaeel Ansari, Tena Durrani, Elan, Zaheer Abbas and Zara Shahjahan.
QMobile HUM Bridal Couture Week styled by Sweet Touch known for its stars hosted an amazing line up of showstoppers; the stunning Gia Ali and the beautiful Sanam Chaudhry walked the ramp for Mansoor Akram while Ghana Ali and the gorgeous Aizah Khan show-stopped for Faika Karim. Aima Baig performed for Umsha by Uzma Babar while Zhalay Sarhadi, Syra Sheroz, Mansha Pasha, Faris, Kent, and Osama show-stopped for the brand. Mehwish Hayat and Azfar Rehman added grandeur to Fahad Hussayn’s collection while the emerging singing sensation Asim Azher dazzled the audiences with his melodious voice in QMobile presents Classic Red segment.
The concluding day of QHBCW started with the designer duo Asifa & Nabeel’s A Roaring Melodrama. The collection brought dynamic pieces of oceanic waves fused with the fragile carnations on the ramp, followed by Annus Abrar’s Shehnaai. Emraan Rajput was the third to present his collection Chashme Shahi on the runway which was followed by Sana Abbas’ Noor to conclude show 1 of the final day. Show 2 of QHBCW started with the Nouvelle Mariée Vol II by the designer duo Nickie Nina, which was followed by Ahsan Menswear’s Samjhota. The 14th edition of QMobile HUM Bridal Couture Week styled by Sweet Touch was concluded by none other than the amazing Sonya Batla.
The final day of QHBCW had an amazing line-up and power-packed performances; the show started with a special QMobile light performance. Kubra Khan of Sang-e-Marmar and Shahzad Sheikh graced the ramp for Asifa & Nabeel whereas the beautiful Neelum Muneer show-stopped for Annus Abrar and Sonia Hussain show-stopped for Sana Abbas. Junaid Khan walked for Emraan Rajput and the beautiful Sumbul Iqbal show-stopped for Nickie Nina. The designer duo also paid tribute to the late Junaid Jamshed. Another scintillating QMobile light performance set the mood for the finale where the charismatic Humaima Malik walked the runway for Sonya Battla and Fuzon performed live to conclude the bridal extravaganza. Sonya Battla’s collection was dedicated to Dar ul Sukoon, a home for physically and mentally challenged children and adults and Sister Ruth thanked the designers and encouraged the audiences to come forward and support the good cause of providing food and shelter to the helpless.
Team Kluchit
