There was a time when people were only aware of international male clothing brands like Levis, Ralph Lauren, Tommy Hilfiger, Armani etc. As far as our local menswear brands are concerned, there weren’t any noteworthy brands in the market, which meant that the clothing needs of the male members of our society weren’t being catered to.
In the past, the terms ‘fashion’, ‘style’ and ‘trend’ were only associated with women and the clothing lines which catered to their needs, but now they are used for men as well. Times have changed and a lot of advancements in the field of fashion have been made. Modern men take their dressing very seriously and they are constantly in the pursuit of quality stuff and unique designs.
‘CHESTER BERNARD’ is a label which creates unique designs for men and it has become a very popular brand now. Founded by Faraz Salehjee and Taimur khan in 2003 with a small workshop based in Karachi, the brand is now a huge success and has several flagship stores.
Men are always eager to try out different patterns and new color combinations which is why Chester Bernard provides a wide range of colors and designs to choose from. Another objective behind the concept was to create a high quality brand which would be at par with foreign brands in terms of quality.
Their bright colored shirts are sewn to a standard of perfection which means men in our society can carry them easily. The store also comprises of a great variety of t-shirts which are tailored exquisitely. Handmade silk ties, cuff-links and pocket squares are also available with a lot of variations. Bespoke shirts can also be created for the convenience of customers. A total of 500 different colors and varieties are available in selected fabrics at all their stores.
Lastly, soon you will only be a click away from purchasing these shirts as CHESTER BERNARD is going to introduce an online store for the convenience of their consumers.
Contributed by Ferwa Tahir.
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